My wife and I were in Starbucks again this morning. We’re always so tired in the morning and it’s just around the corner from work. In fact, there are two Starbucks around the corner from work, practically across the road from each other, but i’ll come back to that later.
As I was stood there looking up at the menu of coffees (despite already knowing what I wanted before we went in), my wife gestured at something behind me and said “Oh my god, would you look at that.”
I turned around and saw this.
“It’s just fucking coffee” she said, rolling her eyes.
I must admit, it was a bit much. I understand that a business, especially one as large as Starbucks, will have a mission statement. Yes it’s only coffee but I can appreciate the need to direct the focus of their global brand through ideals that will benefit both the customer and themselves, but come on!
They want to inspire and nurture the human spirit? Do me a favour! The only thing they want to nurture is my wallet; have you seen the prices of their drinks?
And with regards to ‘one neighbourhood at a time”, I have to agree; these fuckers are everywhere.
In fact, according to Wikipedia:
“Starbucks is the largest coffeehouse company in the world, with 23,305 stores in 65 countries and territories, including 13,049 in the United States, 1,909 in China, 1,555 in Canada, 1,089 in Japan and 927 in the United Kingdom”
Yeah, I’m not surprised in the slightest. I’m convinced a majority of these are in Tottenham Court Road.
After reading that entry from Wikipedia, I decided to Google some interesting facts about Starbucks and I came across this interesting list of 15 things about Starbucks that will blow your mind.
It’s crazy to think how successful their global domination has been, and let’s be honest, it IS a global domination. At least, that’s how their Mission Statement reads.
Don’t believe me?
Replace the words ‘inspire and nurture’ with ‘destroy’ and you have something that wouldn’t have been out of place in Nürnberg in 1934.
But that’s possibly a little unfair methinks.
Make no mistake, I am NOT drawing direct comparisons between the largest coffeehouse company in the world and one of the most evil men in history (That would be like comparing a blowjob to sticking your dick in a blender), but Starbucks have succeeded where Adolf hadn’t.
Maybe he should’ve sold coffee instead of drinking it. All that caffeine made him a bit ‘shouty’.
Just be honest Starbucks, we all know what your mission statement is.
“To make as much money as we can and spread like cancer;
one person, one cup,
and one neighbourhood at a time”
Don’t sugar-coat it with this cheesy and cringe-worthy bollocks.
Oh, and get your punctuation in order; that was one thing Hitler got right.
Then again, he was a bit of a grammar Nazi.
UPDATE – 29th August 2014
My wife and I went into the same Starbucks this morning and the Mission Statement has been painted over. It’s not there anymore!
I’m not big-headed in any way, but I can’t help
hoping thinking it’s because hopefully maybe someone working there read this post!