I had an interesting telephone conversation with a lady customer that went like this:
Customer – “Hi. I need a new shipping label. The one you sent before couldn’t be scanned by UPS.”
Me – “Really? I’m sorry to hear that.”
Customer – “We need another one to print off.”
Me – “Actually, you can just reprint the same label.”
Customer – “No, we’ve already printed that one, and it was no good. It was all distorted.”
Me – “Distorted? in what way?”
Customer – “Well, you know how it looks when a typewriter ribbon is old? That’s how it looked”
It’s worth noting here that she used the words ‘typewriter’ and ‘ribbon’.
I had a feeling this conversation was not going to get easier.
Me – “Oh, I see, so the ink was faded?”
Customer – “Yes and UPS said they couldn’t scan it properly, so could you send me another label that’s not so faded please?”
I felt myself drowning.
Me – “Actually, if the ink was faded it’s likely to be your printer.”
Customer – “No, it’s not our printer, it’s the label.”
Me – “I’m happy to resend you the label, but you will encounter the same problem as it’s a digital image. I suspect it will still come out all faded and distorted.”
Customer – “No, it won’t this time.”
Me – “How do you know?”
Customer – “This time I want you to email it to my husband’s computer as it’s clearer on his screen than on mine, so it will print better.”